Many writers have commented on the attraction of internationalising to similar markets first. Ireland must be a perfect target for UK retailers then. Culturally, Linguistically, Geographically proximate, and in the past 20 years slightly less economically developed meaning opportunities were present in the market for the ingressing retailer to capitalise on...
BUT - while Ireland was once the 'Celtic tiger' it is no more, it's huge financial difficulties commented on here previously have manifested themselves into 34 consecutive months of retail sales decline. So rapid are the sales declines that Carpetright is reporting drops in sales of some 50%, and announcing the closure of many stores. Birthdays have done the same, and I'm sure many others will follow. Just demonstrates once again the risks of any form of retail internationalisation even if you are taking the seemingly most cautious strategy.
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