Marks and Spencer had built up a significant business in mainland Europe, but in the 1990s when the brand was struggling to maintain is strong position in the UK is divested these operations. Now this withdrawal is widely considered to have been a mistake, and under Stuart Roses’ leadership M&S pursued international expansion again focusing on developing retail markets such as India & China, but now new head Marc Bolland has stated that he wishes to build ‘leadership positions’ in priority markets. This comes as it is widely tipped that M&S have secured the lease on the Esprit store the Champs-Elysees in Paris – I do hope that internationalisation is done carefully and in a fully researched manner rather than rather arrogantly assuming that their offer will be accepted largely without adaptation from the domestic offer. While a store in Paris could prove successful it does not appear to sit comfortably with Bollands vision – M&S will never be a fashion leader in the French market...
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